Creating a Robust Design System for Global Business Units

Objective: Establish a comprehensive design system that ensures consistency and efficiency across a global website with four distinct business units.

  • Problem Statement: Different design elements and inefficiencies in the design process were causing delays and inconsistencies across various business units.

  • Research: Conducted internal audits, stakeholder interviews, and Design Thinking sessions to identify inconsistencies and the specific needs of each business unit.

  • Design Process: Developed a centralized design system with reusable components and guidelines tailored to the unique needs of each unit.

  • Solution: Implemented the design system across all business units, ensuring brand consistency and streamlined workflows.

Outcome

Optimized efficiency in the design process and a consistent user experience across the global website, accommodating the needs of all business units and increasing engagement rate by 8% every year.

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Enhancing Accessibility and Consistency for a Global Website