Crafting Exceptional User Experiences

My Approach and Methodology as a UX Design Leader

I design digital experiences that range from accessible platforms to robust design systems, all aimed at driving engagement and revenue growth. My refined approach and methodology ensure that each project is tailored to meet user needs and business objectives.
Learn more about my process below.

Approach

Exceptional user experiences stem from a deep understanding of users' needs and behaviors. My approach is rooted in human-centered design principles, thorough research, and iterative design. By placing users at the heart of every decision, I ensure that the final product is both effective and enjoyable to use.

Methodology

Every project I manage follows a structured process.

  • I begin by reframing the problem after receiving business requirements to ensure a clear understanding of the problem at hand.

  • This includes various methods such as competitive audits and data analysis to gather comprehensive insights.

  • I progress from low-fidelity wireframes to high-fidelity prototypes, iterating based on feedback and testing.

  • I work closely with product owners and developers to implement the solution effectively.

  • Post-implementation, I monitor the product to identify areas for future enhancements, ensuring the results remain optimal.

Top Achievements

+ 26%

Reduced form abandonment rates and increased successful form submissions from 53.52% in 2020 to 79.46% in 2023, leading to better user engagement and satisfaction.

+ 30%

Improved accessibility scores across all countries, with the US site’s score increasing from 66.2 in Q1 2021 to 94.1 in Q1 2024, leading to a more inclusive and cohesive global website experience.

+ 33%

Increased significantly the overall engagement rate of the Ship & Mail platform on PB.COM, from 29.5% in 2020 to 62.15% in 2023.

My extensive experience and passion for UX design position me well for a senior role on a talented UX team. I am eager to lead UX design efforts, drive ground-up designs, and enhance existing products to deliver outstanding user experiences.

Should you have any questions or wish to discuss my work further, please reach out via email or phone at (929) 228-5356. I look forward to the opportunity to contribute to your team.