Enhancing Accessibility and Consistency for a Global Website

Objective: Enhance the accessibility and consistency of the Pitney Bowes website, ensuring compliance with WCAG standards and tailored experiences for users in 14 countries.

  • Problem Statement: The existing website did not meet accessibility standards, and there were inconsistencies in the user experience across different countries.

  • Research: Reviewed the Web Content Accessibility Guidelines (WCAG) and conducted accessibility audits in various countries to identify issues.

  • Design Process: Updated all pages with accessible components and optimized the design system to ensure consistency and usability across all elements.

  • Solution: Implemented WCAG-compliant design elements and features, ensuring a consistent user experience tailored to the cultural and regional needs of users in each country.

Outcome

Improved accessibility scores across all countries, with the US site’s score increasing from 66.2 in Q1 2021 to 94.1 in Q1 2024, leading to a more inclusive and cohesive global website experience.

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Creating a Robust Design System for Global Business Units

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Increasing Engagement on a Revenue-Driving Platform