Implementing a Mobile-First Design Strategy
Objective: Design and build specific pages of the Ship and Mail platform with a mobile-first approach to accommodate high mobile traffic and improve user experience.
Problem Statement: Certain pages of the platform were receiving 80% of their traffic from mobile devices, but the pages built in the CMS were not responsive and scored poorly in Google Web Vitals.
Research: Conducted a thorough review of mobile design principles and investigated best practices for designing for mobile.
Design Process: Designed and built pages specifically for mobile screens, identifying key functionalities and scaling designs purposefully. Emphasized responsive design, fast loading times, and improved usability.
Solution: Implemented a mobile-first design strategy for high-traffic pages, using Webflow to create responsive, user-friendly pages that performed well on mobile devices.
