Increasing Engagement on a Revenue-Driving Platform
Objective: Maximize engagement on the Ship and Mail platform on PB.COM and gain a competitive advantage.
Problem Statement: The platform needed enhanced engagement and competitive positioning to stand out in the market.
Research: Conducted competitive analysis and user testing to identify areas for improvement in the platform's engagement strategies.
Design Process: Developed a variety of enhancements, including new components, revamped pages, and entirely new sections.
Solution: Implemented these enhancements to contribute to new functionalities and better content accommodation, ultimately boosting user engagement.
